Page 18 - RFU Strategic Plan 2017

16

Engage

Engaging and inspiring

new audiences, while

developing deeper

relationships with

those already involved

in the game

Creating closer relationships with existing
fans and corporate clients which will improve
their experience.

Telling rugby’s story, ensuring that the England
Rugby brand is powerful and synonymous with
the core values which will inspire more people
to play and support the game.

RFU
STRATEGIC PLAN
2017 - 2021