Page 19 - RFU Strategic Plan 2017

17

Build a community in
order to listen to and Protect &
learn from the game grow the rose

Tell rugby’s story to inspire more Develop an inspiring, global
people to play and support the game. sports brand, which brings
new fans and partners into
Create the spirit of a rugby club the game.
community in the digital world.
Ensure our brand value is
Listen to, learn from and engage in preserved, to enable continued
conversations with rugby fans. investment for the game.

Develop Closer fan,
and leverage corporate and
existing assets stakeholder relationships

Expand and monetise the Grow support for England and the
England Rugby digital platforms. game via the new England Rugby Club.

Ensure outstanding public and Increase matchday and
corporate match day experiences at non-matchday revenue.
Twickenham Stadium.
Focus on long-term integrated
Maximise Rugby Development commercial partnerships.
programmes’ value, ensuring
sustainable long-term engagement. Develop more meaningful relationships
with stakeholders important to rugby.

RFU
STRATEGIC PLAN
2017 - 2021