Page 35 - RFU Strategic Plan 2017
P. 35
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key performance indicators
Values Fans
30% increase in our
Achieve overall Net Protect Engage digital and database reach
Promoter Score of 60
Brand
Players 10% increase in our brand metrics
Achieve overall Net as defined by the brand tracker
Promoter Score of 60
Revenue
Clubs Over £650m revenue generated
Achieve overall Net
Promoter Score of 60
£443m
invested in rugby
7s
Teams Medal at Rugby World Cup 7s,
10% increase in the number San Francisco 2018
of active male and female
(14+) 15-a-side teams Men
Win the Rugby World Cup, Japan 2019
Matches
20% increase in the number of Olympics
15-a-side matches played Medal at the Olympic Games, Tokyo 2020
Players Grow Win Women
10% increase in the number of
active rugby union players Win the Women's
Rugby World Cup, 2021*
RFU
STRATEGIC PLAN *The Women's Rugby World Cup 2021
2017 - 2021 falls outside this Strategic Plan, but will
be a focus of our work during this period
