Page 31 - RFU Strategic Plan 2017
P. 31
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Creating an environment to Placing the customer at the
embrace innovation in technology heart of the technology strategy
Work closely with players, clubs, volunteers, Effectively engage with and serve
staff, commercial partners and suppliers to all members of the rugby family.
embrace market innovation.
Build on CRM foundations to put our
Identify and seize new opportunities ‘customers’ and their needs at the heart
through the use of technology. of the technology strategy.
Harnessing the Providing an outstanding fan
power of data experience at home and away
Invest in data capture and analysis to Enhance the experience of fans watching
achieve deeper insights and to support decisions. at Twickenham, at home, or on the move.
Ensure effective data governance and information Embrace a multi-channel approach with
security to protect our business critical asset. greater opportunities to connect and
interact with the game.
RFU
STRATEGIC PLAN
2017 - 2021
