Page 85 - RFU Club Benefits Guide 2017/18

PROMOTING YOUR CLUB PROMOTING YOUR CLUB
PROMOTING YOUR CLUB

Media & Communications Guidance

There are many ways to raise the profile of your club, • England Rugby twitter, Facebook and Instagram
whether you are looking to recruit players or volunteers, • Englandrugby.com (grassroots page)
attract sponsors and partners or publicise your club’s
achievements and contributions to your community. • Touchline
Promoting Your Club Successfully promoting who you are and what you do Brand support and guidance available at
www.englandrugbybrandcentre.com
requires a number of different tools and techniques,
including up-to-date websites, social media sites and a If you have a story that might be of interest to local media
regular presence in your local newspaper, broadcast and or for inclusion on englandrugby.com email
It’s time to make your club famous within your local community. In order to attract new people online media. A coordinated approach will lend credibility joeogden@rfu.com and gemmacobb@rfu.com including
and your message should be consistent whether it’s on
they need to know where your club is, what its values are and what you do. Whether you want to your website, social media, being sent to your local media imagery general information on the event of story and
attract new players or club sponsorship, encourage new people to your fundraising events or to or included in club literature. contact details.
volunteer their services, you need to be seen. Here are handy tips and resources that can help. Following successful hosting of the Rugby World Cup Please note that it is not possible to include all stories on
England Rugby channels.
2015, World Rugby U20 Championship in England and
rugby sevens being played at the Olympic Games for the
first time ever, there is no better time to be engaging with
your community and getting them interested in rugby. HOW?
Appoint a Communications Officer and use
The increase in rugby’s profile has already created every opportunity to promote your club and
significant interest in our game, with clubs the first point its achievements.
of contact for that new-found enthusiasm.
To make the most of these opportunities you need to WHEN?
be proactive. Shout about upcoming festivals, tournaments,
open days and special events, and submit match
While the RFU cannot provide direct communications
and PR support for all of its 2,000+ clubs, we have an reports and pictures for consideration.
experienced communications team that can advise you
on a range of different subjects, such as how to promote WHO?
festivals and events and the best ways of working with For advice on dealing with media please contac:t
your local media. gemmacobb@rfu.com
The England Rugby communications team can support Got a great grassroots story that you think would
your club by sharing some of the best achievements, work for englandrugby.com?
successes and events from clubs across England on their Send details to: joeogden@rfu.com
channels which include: Need any marketing advice?
Email: upneetthandi@rfu.com

84 85