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PROMOTING YOUR CLUB PROMOTING YOUR CLUB
PROMOTING YOUR CLUB

Getting MPs on Board Sponsorship Marketing Tools & Templates

Inviting your local MP to a match, training session or Sponsors are individuals or companies who make a We are all part of the England Rugby brand. It represents
open day, can raise your club’s profile through news payment to your club in exchange for agreed goods or the unifying power of the game. Rugby is a true team
coverage. MPs want to engage with their communities services that you can provide them. They are the perfect sport that brings people together.
and are likely to see your club as a force for good. The supporters and can give your club the upper hand. We want clubs to use the RFU’s rose logo because it
RFU’s Public Affairs Team can help you ensure you make Businesses support local clubs and teams for a variety symbolises rugby’s core values of teamwork, respect,
the most of a visit from your local MP.
of reasons: to show they’re supportive of the local enjoyment, discipline and sportsmanship. The core values
Your MP can help you promote your club and may community or for charitable purposes; to access new are what make our game great, and they speak to players,
support in issues such as accessing funding sources or audiences to sell their products and services to and to fans and volunteers alike.
planning permission. raise the profile of their business within the area. But we also need to protect our logo, so there are certain

If hosting an MP’s visit, the RFU Public Affairs Team can rules about where and how the Rose can be used. For
help you plan and make the most of it. Please use this example, you can’t use the Rose on your club kits and
support and let them know if anything involving MPs is HOW? you can’t use the Rose alongside certain sponsors or
taking place. Visit: commercial partners.
www.englandrugby.com/marketing_sponsorship To make life easy for you, we have set up an England
We have created a variety of resources and Rugby Brand Centre, with downloadable print and digital
HOW? guides to help you set about marketing your club, assets to help you promote your clubs involvement in a
Visit: securing financial support and different ideas to number of England Rugby programmes.
www.parliament.uk/mps-lords-and-offices/mps consider when trying to attract sponsors. TEAMWORK
to find out who your MP is.
WHEN? HOW?
WHEN? Available now. Visit: www.englandrugbybrandcentre.com
When planning a newsworthy event. to download these resources. ENJOYMENT
Email: vincentthorne@rfu.com WHO?
Email: davestubley@rfu.com WHEN?
WHO? You can use these templates to promote the core
Call: 07889 593 196 values of the game, appeal to new players and RESPECT
fans or attract new volunteers. Anything that
helps your club to thrive! DISCIPLINE

WHO?
Email: brand@rfu.com for any questions about
the England Rugby brand. SPORTSMANSHIP

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